The People Behind the Youth Culture Accelerator™
Rampedi Media is built by a multidisciplinary team operating at the intersection of culture, strategy, and execution.
We don't outsource youth understanding — it lives inside our team.
Thato Rampedi
Founder & CEO | Youth Culture & Strategy Lead
Thato is a creator, strategist, and cultural operator who built Rampedi Media from inside youth platforms and creator ecosystems. With years of hands-on experience building personal brands, podcasts, and youth-facing platforms, Thato leads the strategic direction of the Youth Culture Accelerator™, ensuring every campaign is culturally aligned, platform-native, and commercially intentional. He works closely with brands to translate youth behaviour into strategy — bridging the gap between cultural relevance and measurable business outcomes.
Lebo Rampedi
Strategy, Reporting & Insights Lead
Lebo oversees reporting, performance tracking, and strategic insights across Rampedi Media's campaigns and platforms. His role ensures that creative and cultural execution is always supported by clarity, structure, and measurable outcomes. Lebo translates data, audience behaviour, and platform performance into insights that inform smarter decisions and long-term brand positioning. He plays a key role in turning culture into results brands can trust.
Mbali
Creative Director
Mbali leads creative direction across visual identity, content execution, and storytelling consistency. She ensures that every piece of content — from short-form to long-form — aligns with platform behaviour, brand positioning, and cultural tone. Mbali plays a critical role in maintaining creative excellence while keeping content grounded in strategy and youth relevance.
Thabang
Head of Production
Thabang oversees production operations, ensuring that execution matches strategy at every level. From planning and logistics to filming and delivery, he ensures that content is produced efficiently, professionally, and at a standard that reflects the premium nature of Rampedi Media's work. His role is central to turning ideas into scalable, repeatable output.
Kenny
Video Editor & Post-Production Specialist
Kenny is responsible for post-production across platforms, specialising in editing that is fast-paced, platform-native, and optimised for discovery. He understands how youth consume content and edits accordingly — ensuring storytelling, pacing, and format work together to maximise engagement, retention, and cultural impact.
Ruby
Social Media & Community Manager
Ruby manages day-to-day platform presence and community engagement across Rampedi Media and client platforms. She ensures consistency, tone, and responsiveness — helping brands build trust through ongoing interaction, not just posting. Ruby plays a key role in nurturing audience relationships and maintaining credibility with youth communities.
Together, this team powers the Youth Culture Accelerator™ — combining cultural proximity, strategic thinking, and executional excellence to help brands show up correctly in youth culture.
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